NZ Marketing

NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

Put it on a T-shirt

NZ Marketing

What the founders say… • A few quotes from agency founders in this issue.

Finalists: coming soon • YouTube NZ Marketing Awards 2026 finalists will be announced on Tuesday 23 June, with the full list on the NZ Marketing website.

Compliance crisis looms • Governance expert Claude Leonard warns many in Aotearoa are still unprepared for loophole-closing privacy rules that became law in May.

When AI filters the market • For decades, marketers have learned how to interrupt, persuade, target, optimise and convert attention. But a seismic shift is occurring, says Together’s Matt Bale.

Humans give indies the edge • A recent roundtable discussion saw agency leader produce an ‘indie playbook’.

Netflix, ads and video • As Netflix announced ads are coming to Aotearoa, IAB’s Video Summit had hot takes.

hot dates

Trad media cuts through the noise • Trust in journalist-generated news up as AI content surges.

Why print remains relevant • Allied Media titles are trusted by South Island readers with time and money to spend, says national sales manager Nic Dahl.

Krunch time • Introducing Krunch’s M4 Growth Engine – it’s a new breed of strategic partnership.

founders

You made it • What sets Aotearoa’s agency founders apart from other leaders in our industry?

Against the odds • Each agency founder has their own origin story, but the people who started these businesses have one thing in common: they overcame bumps in the road.

The power of ideas • Sharon Henderson Federation

Make a plan for succession • Stepping back from running your business day-to-day can be as tricky as starting it. We hear from agency founders at different stages of handing over the reins.

This is how we do it • Staff buy-in is crucial… But what if all staff actually held equity in the company?

Back for more • Founding a successful business is a big achievement, but some don’t stop at one.

ideas that can travel • New Zealand’s advertising industry is renowned for its creativity, and some of our independent agencies are winning business and accolades on the world stage.

Merge like a zip • Independent agencies are often swallowed up by bigger fish, but sometimes it’s the indies doing the acquiring as they build their businesses.

Calm, sharp, brave • Wendy Thompson, Melanie Spencer, Matt Rowe, Tim Pointer Thompson Spencer Group

Good work, good people • Rufus Chuter & Kris Hadley Together

marketing

What to do when the brief becomes… • You think it’s all going well, and then at some point… uh-oh. You realise the brief talks to the symptom rather than the problem it’s meant to solve. So here’s the question: is this a nightmare or an opportunity? WPR’s James Chen has been there.

Pups + posts NZ Police • Dog pics and funny memes might not be the standard formula for law enforcement comms. NZ Police’s Jess Bovey says it’s all about engaging the public in a fun way so they’ll pay attention when the message is serious.

Make every experience count • Alicia Lemmer has recently joined communications agency Anthem as an account executive. She says her role as student president at Auckland University of Technology helped shape her path.

Behind the scenes at the YouTube NZ Matketing Awards • Awards Night is just one – elegant – evening, but it’s a year in the making.

Bikkie life • Griffin’s series of 24 adverts is part product showcase, part anthropological study.

media

Magazines have you covered • Searching...