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Title details for To Sell Is Human by Daniel H. Pink - Available

To Sell Is Human

The Surprising Truth About Perusading, Convincing, and Influencing Others

by Daniel H. Pink
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In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion.

Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselves - on Facebook pages, Twitter accounts, and Match.com profiles. Whether we're entrepreneurs, employees, parents or partners, we spend our days trying to move others. We're all in sales now.

But this is not really a book about sales. This is a book about understanding why we do the things we do. To Sell Is Human will change how you see your world and transform what you do at work and at home. It offers vivid examples and stories that provide you with tools and practical tips to put these ideas into action.

Daniel H. Pink is the author of four provocative books about the changing world of work, including the long-running New York Times bestsellers A Whole New Mind and Drive. His books have been translated into 32 languages. In 2011, Harvard Business Review named him one of the top 50 business thinkers in the world. A graduate of Northwestern University and Yale Law School, Pink lives in Washington DC with his wife and their three children.

'Pink is rapidly acquiring international guru status.' Financial Times

'Pink's a gifted writer who turns even the heaviest scientific study into something digestible - and often amusing.' New York Post

  • Creators

  • Publisher

  • Awards

  • Release date

    January 30, 2013

  • Formats

    • OverDrive Read

      • ISBN: 9781921961991

    • EPUB ebook

      • ISBN: 9781921961991
      • File size: 669 KB

  • Languages

    • English

  • Reviews

    • Publisher's Weekly

      Starred review from February 4, 2013
      Pink (A Whole New Mind) has a new message and it is one most people may not want to hear: "We're all in sales now." Like discovering your favorite professor in a box, his fast-moving screed is packed with information, reasons to care about his message, how and why to execute his suggestions, and it's all accentuated with meaningful examples. He introduces a number of key concepts, such as "social cartography" and an update of Robert Cialdini's "contrast principle", to illustrate the importance of sales. Pink then discusses "how to's" via "motivational interviewing" and doles out specific tasks, such as learning how to obtain crucial information by asking better questions. His citations of relevant research studies, quizzes, exercises, and admonitions keep readers involved, active, and ready to reach for additional resources. For those tempted to turn away, Pink's examples of companies that didn't remain current, like Encyclopedia Britannica (remember them?), are a wakeup call and really drive his point home. Even if readers only absorb Pink's section on types of sales pitches, they'll understand why this book deserves a good, long look.

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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